#engagement
Is Your City Transparent Enough? šļø
Rossland Council is deciding whether to adopt a $75,000 communications strategy that promises to make city information more timely, accessible, and engaging.
Currently, residents say they struggle to find city information when they need it - even though the information exists. š±š»
The proposed strategy aims to rebuild trust through better transparency and two-way engagement with residents.
Four-Goal Strategy for Better Communication
š Build Trust Through Transparency - Post 90% of Council decisions within 24 hours, livestream upgrades
š¬ Make Engagement Easy - New "Engage Rossland" portal, 48-hour response guarantee to online queries
šļø Celebrate Rossland's Identity - Weekly Instagram content, "Local Legends" series, partner with Tourism Rossland
āļø Build Internal Capacity - Hire 0.5 FTE Communications Coordinator, staff training, accessibility improvements
The Investment: $75,000 total
- $50K for 0.5 FTE Communications Coordinator
- $25K for tools & equipment
Phased Approach: Part-time coordinator + staff training in plain-language communication.
Expected Results: 25% increase in website visits, 30% boost in social media reach, improved trust from 42% to 50%.
What's most important to you for city communications: faster updates about Council decisions, easier ways to give input on issues, more celebration of local community stories, or better website accessibility?
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Next Steps: š Council will decide on adopting this strategy at their upcoming meeting š¬ Public input welcome before the decision š§ Email city@rossland.ca with your thoughts šļø Attend Council meetings to stay informed
Implementation: If approved, changes would roll out through 2025-2027 with quarterly progress updates to residents.